1. Log in to your SKALE Enterprise Platform account.  
2. Hover over the left side panel, select Customize Project, and then click Tracking under the Settings section. 

The Tracking section allows you to integrate various tracking pixels to monitor the performance of your campaign and user behavior. This data can be crucial for optimizing your campaigns and maximizing their effectiveness.  

Pixel IDs are unique codes provided by various tracking platforms. They allow you to connect your SKALE campaigns with these platforms, enabling data collection and analysis. Here’s a breakdown of some common Pixel IDs you can encounter: 

A Facebook or Meta Pixel ID tracks user actions and conversions on your campaign landing pages or website, specifically related to Facebook and Meta advertising platforms. 

When you add the Facebook/Meta Pixel ID to your SKALE campaign, a small piece of code is placed on your campaign landing page or website. This code collects data on user actions, such as:

• Ad clicks: Tracks how many users click on your Facebook or Instagram ads and reach your campaign landing page. 
• Website conversions: Monitors whether users complete desired actions on your landing page. 
• Audience insights: Provides data on the demographics and interests of users who interact with your campaign elements. 

• Log in to your Facebook Ads Manager account. 
• In the Business Settings, click on All Tools button. 

• Under the Advertise section, select Events Manager.

• Hover to the left side panel, click on Data Sources and choose Pixels. 
• Click on the +Add button. 
• Write in the name for the Pixel to avoid possible confusion in the future. 
• Click Continue. 
• Click Set up the Pixel Now to install the Meta Pixel. 
• You can then copy and paste this ID into the designated field within the Tracking section of your SKALE platform. 

1. Log in to your SKALE Enterprise Platform and access the Tracking Section. 
2. Find the Facebook/Meta Pixel ID Field. 
3. Paste your Pixel ID. 

A Google Tag ID enables tracking through Google Analytics or other Google marketing tools, providing valuable insights into user behavior and campaign performance. 

When you add the Google Tag ID to your SKALE campaign, it connects your campaign to your Google Tag Manager container. Any tracking codes you’ve configured within that container, such as those for Google Analytics or Google Ads conversion tracking, will then be able to gather data related to your SKALE campaign activity. 

• Log in to your Google Analytics account. 
• In the Admin section, under Property Settings expand Data collection and modification.  
• Click Data Streams. 
• Click the name of your data stream. 
• In the Google tag section at the bottom of the Web stream details page, click Configure tag settings. 

• In the Your Google tag section on the Google tag page, copy the ID that starts with “G-” or “AW-“. 

• You can then copy and paste this ID into the designated field within the Tracking section of your SKALE platform. 

1. Log in to your SKALE Enterprise Platform and access the Tracking Section. 
2. Find the Google Tag ID Field.
3. Paste your Tag ID.  

A SKALE tracking pixel gathers data specifically within the SKALE platform ecosystem. It can provide insights into user engagement and campaign performance within the SKALE environment. 

A TikTok Pixel ID tracks user actions and conversions related to TikTok advertising campaigns, like Facebook or Meta Pixel ID. 

When you add the TikTok Pixel ID to your SKALE campaign, a snippet of code is placed on your campaign landing page or website. This code tracks user actions, such as: 

• Ad clicks: Monitors how many users click on your TikTok ads and reach your campaign landing page. 

• Website conversions: Tracks whether users complete desired actions on your landing page, like signing up or making a purchase, after clicking on your TikTok ad. 

• Audience insights: Provides data on the demographics and interests of users who interact with your campaign elements, helping you understand who your ads are reaching. 

• Log in to your TikTok Ads Manager account. 
• On the top menu, click on the Tools section. 
• An additional drop-down menu will appear, locate and click on the Events button. 

• Under the Events Manager, hover to the Datasets overview and click on your current pixel.  

• Once in your current Pixel, navigate to the section of the page titled “ID” and here you will find your Pixel ID. 
• Copy your TikTok Pixel ID and paste it on your TikTok Pixel ID Tracking Field. 

1. Log in to your SKALE Enterprise Platform and access the Tracking Section. 
2. Find the TikTok Pixel ID Field.
3. Paste your Tag ID.  

This section allows you to integrate tracking pixels from other platforms or services you use, depending on the SKALE platform’s functionalities. 

Here are some examples of platforms whose tracking codes you might potentially add through the “Other ID” field: 

• Twitter Ads: Track the performance of your Twitter ad campaigns. 

• Pinterest Analytics: Gain insights into how users interact with your campaign elements on Pinterest. 

• Affiliate Marketing Trackers: Monitor the performance of your affiliate marketing efforts. 

• Custom Analytics Solutions: Integrate tracking codes from custom analytics tools developed for your specific needs. 

Once you have customized your tracking IDs, take a moment to review everything before finalizing. When you are already satisfied, click the Save Changes button at the top right corner of the page.