This is a marketing strategy where existing users (“Referrers”) are rewarded for inviting new users (“Referees”) to join and participate in your campaign. 

In a referral program, there are two key roles: 

• Referrer: This is the person who already participates in the campaign and decides to recommend it to others. They typically share a unique referral link or code with their friends, family, or network. 

• Referee: This is the person new to the program or service and gets referred by the referrer. They use the referral link or code shared by the referrer to sign up to the campaign. 

This refers to the incentive you offer to existing players for successfully referring or inviting new users to your game. These rewards can be chances, points, or vouchers.

This is the in-game incentive you offer to new users for joining the campaign through a referral link. This signup bonus can entice new users to try your game and potentially become engaged users themselves. 

To view and select the rewards you can offer to Referrers and Referees, visit the Reward Awarded Section within the SKALE Platform.

This is a customizable message displayed within the game that users can use to share their referral link with their friends. They can craft a compelling message that encourages them to invite others and highlights the benefits of joining the game. 

These are clear and concise guidelines that explain to players how the Referral Program works. This might include details on how to access their referral link, how to share it with friends, and what the rewards are for both the referrer and referee. 

Yes, you can. The dashboard allows you to edit both the Share Message and Referral Instructions to reflect your game’s tone and incentivize players more effectively. You can achieve this by using Merge Tags. 

Merge Tags are placeholders within the text that are dynamically replaced with specific information when a user encounters the message. This allows you to personalize the message for each user. 

Available Merge Tags (Examples): 

• Client Name: This would be replaced with the user’s actual name within the game. (e.g., “Hey [Client Name], check out this awesome game…”) 

• Referrer Point: This would insert the number of points a user gets for referring to someone. (e.g., “Earn [Referrer Point] points for every friend you invite!”) 

• Referee Point: This would display the number of points a new user receives for joining through a referral link. (e.g., “Your friend gets [Referee Point] points just for signing up!”) 

• Referral Link: This would automatically insert the user’s unique referral link they can share with friends. (e.g., “Use my link: [Referral Link] to join the fun!”) 

The referral link for your campaign typically resides within the campaign platform itself. Here is how: 

• Navigate to Your Campaign.
• Look for the Share Button at the bottom of the page.

• Clicking the “Share” button triggers a pop-up window or overlay that displays the unique referral link. 

The pop-up window displays familiar icons for popular social media platforms like Facebook, Telegram, or WhatsApp. Clicking on these icons allows referrers to directly share their link with their friends on those platforms aside from copying and pasting their links manually.  

When a user clicks on a referral link shared by another user, the link often contains unique identifiers or tracking parameters. These parameters can be used by the SKALE platform to identify the referring user and associate any new player registrations or in-game actions with the referral. 

Once you have customized your referral programme settings, take a moment to review everything before finalizing. When you are already satisfied, click the Save Changes button at the top right corner of the page.