The SKALE Platform categorizes Event into four primary goals by default:

1. Conversions: These actions occur at the bottom of the sales funnel, such as purchases, receipt uploads, or voucher redemptions. They serve as indicators of your game’s ability to drive sales effectively. 

2. Conversion Interest: This category includes actions that are nearing conversion, like in-store photo submissions or voucher downloads. It helps in identifying potential customers who are close to making a purchase, utilizing SKALE’s re-engagement tools to facilitate conversion. 

3. Digital Engagement: This encompasses all interactions within the game, such as sign-ups, spins, answered questions, and daily log-ins. Monitoring these activities allows for insights into engagement levels and player behavior. 

4. In-store Engagement: This goal focuses on actions taking place physically in stores. Examples include QR code scans indicating store visits, receipt uploads, and in-store voucher or reward redemptions. This category helps in evaluating offline consumer interaction and engagement metrics.

Yes, you can create new goals to track on the SKALE Platform. While the platform provides predefined goal categories, you have the flexibility to define custom goals. Here are two methods to do so: 

Using the New Goal Button: 

1. Click Customize Project and choose Event.    
2. Click on the + New Goal button located next to the Goals section. 
3. Enter the Name and Description of the new goal. 
4. Click the Confirm button to save the new custom goal. 

Importing from Another Project: 

1. Click Customize Project and choose Event.    
2. Click on the Import button positioned next to the New Goal button. 
3. Select the desired project from the drop-down menu. 
4. Click the Import button to import and utilize goals from another project. 

Yes, because as your goals change, you might need to refine or remove your existing goals. Here’s how to manage them effectively: 

Editing Existing Goals: 

1. Click Customize Project and choose Event.      
2. Locate the goal that you would like to edit. 
3. Click the Edit button beside it to start the editing process. 
4. Once in edit mode, you can only modify the goal’s description. 
5. After making your changes, click the Confirm button to save your changes.

Deleting Existing Goals: 

1. Click Customize Project and choose Event.      
2. Locate the goal that you would like to remove. 
3. Click the Trash button next to the Edit button of your chosen goal: This will prompt a pop-up confirmation asking if you are sure of deleting the goal.  
4. Select the Confirm button to finalize the removal of your goal.  

The platform provides you with three different options for finding goals within the Goals Section: 

Browsing All Goals 

1. Go to Customize Project and choose Event.   
2. Look for the Show entries on the left side of the Goals section. 
3. Click the number in the Show Entries section: This will display a list of all the goals depending on the quantity you’ve set which allows you to browse through them. 

Keyword Search 

1. Go to Customize Project and choose Event.         
2. Look for the Search bar on the right side of the Goals section. 
3. Simply type in a relevant keyword or phrase related to the goal that you’re looking for. The platform should then filter the list to display only goals containing your search term. 

Exporting All Goals 

1. Go to Customize Project and choose Event.          
2. Click the Export CSV button on the right side of the Goals section. 
3. You can export the entire list of goals as a CSV or Comma-Separated Values file which can be useful for creating a backup or managing your goals in an external spreadsheet program.